SPKx | 18 Apr 2012 | 458 Views | 0 Likes | 0 Dislikes

Interactive Moonrise Kingdom Posters Surface

I always love it when a marketing campaign for a film goes that extra little step. This series of posters released for Wes Anderson’s Moonrise Kingdom is not something that you are likely to see in a movie theatre anytime soon (unless they install digital touch-screens – which they may very well do someday).

They look like this, but you can click on them and stuff:

Scattered amongst a variety of different movie sites are interactive posters for various characters from the film. By clicking on the images that surround the poster, you will change the image and quote that appears in the centre. Simple, yet effective.

Here's where you can find 'em:

Sam (Jared Gilman) - IGN
Suzy (Kara Hayward) – Rushmore Academy
Scout Master Ward (Edward Norton) - Yahoo
Captain Sharp (Bruce Willis) - Moviefone
Walt & Laura Bishop (Bill Murray & Francis McDormand) - EW
“Social Services” (Tilda Swinton) - Fandango
Cousin Ben (Jason Schwartzman) - MTV

Moonrise Kingdom opens on May 25.

Find more of Sean Kelly's work on his excellent blog right here, and follow him on twitter by typing in @SKonMovies! More of his stuff for thesubstream is right over yonder.

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