mike | 8 Nov 2011 | 356 Views | 0 Likes | 0 Dislikes

Not that we can afford either, but Canon and RED are duking it out

Forbes magazine has taken a look at the goings-on in the rarified air of $10K-and-up 4k digicams, and are implying that Canon may have scooped the upstart RED folks with the announced release of their new highly-weird looking C300 camera:

"This announcement came just as RED announced the final plans and pricing for its long-awaited Scarlet camera, a smaller, less expensive alternative to its previous offerings. Scarlet will retail for just under $10,000 (camera body only), but you can get a ready-to-shoot model for roughly $15,000.

At first glance, Scarlet might sound like the better deal. But RED cameras typically require a bunch of expensive extras. That’s part of the company’s strategy; lure filmmakers with a low base price and hit their pockets later with a plethora of expensive add-ons. While Canon could be planning a similar strategy (ex: you’ll still have to buy the lenses and other equipment separately, but that’s true of most film cameras), the company has one significant advantage over its competitors: filmmakers are already fans of the format."

Read more about the goings-on in the big-bucks camera world here.

Canon's page for the new camera with all kinds of detail is here.

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